Management at Minto Home Hardware wanted to increase their brand awareness to potential customers and ultimately generate more business for its sand and soil division. They have a large fleet of trucks, truck-trailer combinations and crane trucks, none of which were sign written.

They had looked at their competitors in the market and realised that there was an opportunity to do something special and more appealing than simply placing stickers or small graphics onto the sides of the trucks. If possible they wanted to use the whole trucks as moving billboards, but also wanted a solution that could be removed as they replaced their trucks overtime.

We suggested to maximise the visual impact why not wrap the whole trucks in vinyl? Vinyl is the perfect solution and unlike paint it can easily be removed as the vehicles are replaced. After many design drafts and changes we finally came up with the current layout and Minto Home Hardware management decided to complete one truck as a prototype before committing further time and expense with the rest of the fleet. The result was stunning and over exceeded expectations and a decision was made to complete half of the fleet immediately. The trucks and particularly the truck and trailer combinations are highly visual, they command attention and have generated much interest.

To whom it may concern,

Our goal was to extend the brand image of our Home Hardware Store to our fleet of sand and soil trucks. We wanted something eye catching, utilising the full space of trucks instead of just placing small logos on the sides of the trucks like so many of our competitors have done. Sign up Now suggested wrapping the trucks in vinyl graphics and we thought that was a good option as it could be removed later if needed.

I'd like to thank Sign up Now for their professional service and the way they worked with us to complete the signage when the trucks were least busy, which included evenings and weekends. The result is impressive and has exceeded our expectations. The trucks are highly visible on the road and we've had plenty of positive feedback as to how good they look. We are confident they will generate more business for us.

We will continue to wrap the rest of our fleet in the months ahead. Congratulations on a job very well done.

Domenic Mangialavori

Managing Director

Minto Home Hardware